SEO & Support
The ongoing part
A website isn't a piece of furniture you put in place once and then forget. The web changes daily: Google adjusts what it judges on. Competitors catch up. Technology ages and new security holes appear. Maintenance and SEO mean nothing more than keeping your website in step with that moving environment — so it stays fast, secure and visible.
Often more important than your home page.
For local visibility your Google profile often counts for more than the website itself — it's the first thing someone sees when they search "mechanic near me". I keep opening hours, photos, services and posts up to date, respond to reviews, and keep every detail consistent with the website.
Google prefers pages that are alive.
A page that hasn't moved in two years sends a clear signal — to Google and to your visitors. New references, reworked text, current photos: standing still nearly always means going backwards in the rankings, because the competition isn't standing still.
The update nobody thinks about.
I monitor your website daily, apply security updates as soon as they're needed, and back up your data automatically.
Load time is revenue.
Someone waiting three seconds for your page is often already gone. I keep an eye on speed, availability and the Core Web Vitals, catch problems early and fix them — so your site is still fast in two years' time.
Nobody can guarantee position 1.
Search optimisation can't simply be "switched on". Rankings come out of the interplay of many factors that keep shifting: search terms, competition, user behaviour and Google's guidelines. I watch your numbers, test assumptions, adjust, and build your visibility step by step. Anyone promising you a fixed position is selling you something — instead, I'll tell you what I do, why I do it, and what it realistically achieves.
Not just Google any more.
AI search isn't a future problem any more. More and more people ask ChatGPT, Google Gemini and the rest — and your website should be found there. I make sure your content is structured so those assistants can understand it, and I stay on top of it as the requirements change.
The payoff
A website isn't an end in itself and it isn't decoration. It's meant to do something — in three directions that get underrated in the day-to-day.
Most people decide on a business before they speak to it for the first time. They google, they look around, and they form an opinion — on a Tuesday night on the couch. What they see then decides whether they call or keep scrolling. A website that looks clean, loads fast and answers the right questions builds trust before the first contact even happens.
Word of mouth is great — but it's finite. Someone who's just moved to your town, or who has a problem right now, doesn't ask around; they search. Local SEO makes sure you turn up in exactly those searches: with the terms your customers actually type, with a well-kept Google profile, and with Google Maps listings that are correct. That's the kind of visibility that works regardless of who already knows you.
A website isn't only there for customers. Plenty of businesses — especially in the trades and services — are desperate for staff. A professional website with a clear careers section tells applicants from the start: this is a business that takes itself seriously. And applicants google who's hiring too — your site can show up right there.
Website Partnership
The monthly support isn't an add-on I'm trying to sell you on the side. It's the part that decides whether the investment in your website pays off over years or fizzles out after one.
SEO takes time because trust takes time. Google watches whether a site is useful over the long run — whether people stay, whether content is current, whether the technical side runs reliably. Those signals build up over months. Optimise for four weeks and then stop, and you get exactly that back: a short spike, then quiet again. The businesses sitting at the top in their area are rarely there because of one single move — they're there because somebody kept at it.
Maintenance isn't a question of whether, but when. Hosting expires, certificates lapse, software develops security holes — none of it disappears because nobody's thinking about it. It announces itself eventually, usually at the least convenient moment.
New opening hours, a new team member, an extra service and plenty more — with support in place, you send me a quick message about what's changed, and it's done.
Send me the link to your current website. I'll look at where it stands technically and where you turn up on Google — and tell you honestly whether ongoing support stacks up for you, or whether fixing two or three things is enough.
